Jorden is recognized as a pioneer and leading authority on enterprise-class globalization strategy, content globalization technology and multilingual issues. As a recognized thought leader in the globalization space he has spoken both nationally and internationally at over 100 conferences, tradeshows, and workshops on topics including content globalization strategy, content management, internet-based technologies and multilingual technology. Jorden is a founder of GlobalSight Corporation, a company that is today a leading provider of globalization management systems (GMS) to the Fortune 500.
Jorden has extensive experience in the globalization, internationalization, localization, translation (GILT) industry including being a former Excom member of Localization Industry Standards Association (LISA) on globalization, the former Co-Chair of OSCAR (XML Open Standards for Globalization Industry), and a participant at Microsoft’s Global XML Architecture Summit focused on .NET and globalization issues. While at GlobalSight Jorden was responsible for the development of the world’s first .NET-based globalization Web service (see http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13292).
In addition to his work at GlobalSight and in the industry Jorden has authored numerous publications including the chapter entitled ‘Managing Multicultural Content in the Global Enterprise’ for Cross Cultural Interface Design edited by Nuray Aykin and the foreword for James Bean’s Engineering Global E-Commerce Sites: A Guide to Data Capture, Content, and Transactions. Additionally Jorden was the instructor for the Global eCommerce course for the eCommerce Certificate at San Jose State University between 1999-2002.
Jorden has extensive experience developing sustainable globalization strategies for global corporations. He has also gone beyond theory to provide the infrastructure for implementing and maintaining successful global Web sites for global corporations. His work in these areas has included:
World Bank: Strategy, internationalization, and globalization of multiple media types (Web and print) for millions of words annually into over 60 languages (2003)
Hewlett-Packard: Strategy and infrastructure for sustainable globalization as well as on-going development and maintenance of 72 country gateways in 35 languages (see http://www.hp.com) (1999-2003)
General Electric/Global Exchange Services: Strategy, internationalization, and globalization of a fully dynamic ecommerce application into French, Italian, German, and Spanish (see http://gxstradeweb.gxsolc.com/) (1999-2003).
Disney: Strategy and globalization of over 1 million words annually for 8 country sites in 4 languages (French, Brazilian Portuguese, Japanese, and Spanish) (see http://disneyworld.disney.go.com/waltdisneyworld/index) (2001-2003)
Mercury Interactive: Globalization strategy and implementation/maintenance of a 23 country Web site into 18 languages (see http://www-heva.mercuryinteractive.com/website/worldwide.html) (2000-2003) maintained within and delivered from a leading CMS.
Redback Networks: Globalization strategy and implementation/maintenance of a 4 language Web site (Japanese, Korean, Simplified Chinese, and Complex Chinese) (http://www.redback.com) (2000-2003)
Imation: Globalization strategy and implementation/maintenance of a 50 country Web site in over 10 languages (see http://www.imation.com) (2000-2003)
Palm: Globalization strategy and infrastructure for a 5 language Web site (1998-2000)
Cisco: Globalization of Cisco’s Small Business Web site into 8 languages (Japanese, Complex Chinese, Simplified Chinese, Korean, French, German, Italian, and Spanish) (1998)
Samsung: Globalization of Samsung’s ‘About Us’ mini-Web site into Chinese, French, and Spanish (1997)
As a result of this work, Jorden has built an extensive network of relationships with translation service providers (primarily at the executive level). To date he has close ties with the management of Bowne Global Solutions (the largest translation services company in the world), Translations.com, Lionbridge, RWS/Polyglot and many smaller providers of translation services worldwide.
